Brand Identity / Product Design / Fashion & Lifestyle

7TH & SWAG

“Designed to be seen. Created to surprise.”

An original handbag concept and cohesive brand identity brought together in a distinctive finished design.

Brand Creation
Logo Design
Product Concept & Design
Visual Identity

7TH & SWAG handbag, front view with the concealed compartment closed: cognac-brown structured tote with dual shoulder straps, a detachable crossbody strap, gold buckles and clips, and an embossed 7/S monogram flap carrying an engraved gold 7TH & SWAG bar, on a white studio backdrop

The Story

7TH & SWAG began with an unconventional idea: to create a timeless, sophisticated handbag with a cleverly concealed wine-dispensing compartment.

The project combined an original product concept with an elegant visual identity, bringing together fashion, functionality and a little unexpected personality.

The Creative Direction

The handbag was designed to look and feel like a premium fashion accessory, rather than a novelty product.

Its classic brown finish, gold hardware and structured silhouette were complemented by a minimalist brand identity.

Behind the Branding

The custom monogram brings together the number 7 and letter S within a geometric square.

The restrained grey-and-white logo, refined typography and embossed detailing create a cohesive identity that translates from the original artwork to the physical product.

Original logo artwork

7TH & SWAG monogram mark: the number 7 and letter S interlocked inside a square frame — The 7/S monogram

Logo greyThe restrained grey of the original artwork
Leather brownThe body of the bag — warm and tactile
Hardware goldA small, precise accent
Reveal redThe only loud note, hidden until the flap lifts

Swatches are sampled from the supplied photographs and published with them.

The Reveal

The Secret Is in the Design.

A discreet branded leather flap sits flush against the lower front of the bag — embossed monogram, engraved gold bar, the same leather and stitching as the rest of the body. Closed, it reads as a detail rather than a door, and the handbag keeps an elegant, uninterrupted exterior.

Lift the flap and the wine-dispensing feature is there, set into the body of the bag and kept out of sight until the owner chooses to reveal it.

7TH & SWAG handbag, front view with the compartment closed: the embossed 7/S monogram flap sits flush at the lower front, topped by the engraved gold 7TH & SWAG bar — Closed

7TH & SWAG handbag, front view with the compartment open: the monogram flap is lifted to reveal the recessed red and black wine-dispensing tap set into the body of the bag — Revealed

Product Design

The rear view shows the same structured silhouette from behind: two shoulder straps, a detachable crossbody strap finished with gold swivel clips, side D-rings and a top zipper closure.

Gold hardware, clean panel lines and the embossed monogram flap carry the identity onto the physical product, so the branding reads as part of the bag rather than an added label.

7TH & SWAG handbag, rear view: the plain cognac-brown back panel with two shoulder straps, side D-rings, a looped detachable crossbody strap and gold buckles and clips, on a white studio backdrop — Rear view

The Outcome

An original handbag concept and cohesive brand identity brought together in a distinctive finished design.

This case study presents the brand and product design work. It does not include sales results, production volumes or customer reviews.

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